Traditional cleaners target inert glass and fail on modern electronics, says Greenspan
Jason Greenspan · Phone Cleaner Will Do $5m-$10m This Year, Launched in 2012 at CES, EP 274: Jason Greenspan · Jun 10, 2016 · at 13:44
Jason Greenspan, founder of Whoosh screen cleaner, explains to Nathan Latka why legacy cleaning formulas are unsuitable for contemporary touchscreen devices.
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“Using standard over-the-counter cleaners just aren't up to snuff. Those technologies were developed, you know either in the, most of them were developed in the early night, early, early 20th century, and haven't changed since. And they were designed, you know, a lot of them were designed to clean, inert glass.”
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More from Jason Greenspan
Greenspan says Whoosh is on track for $5M to $10M 2016 revenue
“Yeah, so our first year that we did this we were just under a million dollars. Our second year that we were doing this, we were just around over two and we're on track this year between, between five and 10.”
Greenspan claims Whoosh Screen Shine is non-toxic and resists fingerprints
“And our formulation, what's really cool about our stuff is it's completely non-toxic. So if you go online and see some of our videos on YouTube, whatever it is you know, we show it non-toxic. I do a demo where I sprayed it in my mouth to show how clean the pro…”
Physical retailers require 35% to 50% gross margins, says Jason Greenspan
“Most retailers today are looking for, you know, roughly between a, I would say a 35 to, ah, 50 points of gross margin, so they can afford, you know, the rent, the store, the staff, all that kind of stuff.”
Branded consumer products should target 40% to 50% gross margins, says Greenspan
“Yeah, I think they,
Should be aiming for roughly, you know, between 40 and 50% gross margin, right?
If you're building a branded product.”
Jason Greenspan claims most CPG companies operate at roughly 5% net margin
“Yeah, net bottom line, most, if you look at most consumer product goods companies, they're netting around five percent, right?
So, everybody's a bit different, but if you look at, you know, other companies like Cadbury's or electronics companies, you know, loo…”