Loubier: Mailbird paying users split 50/50 between subscriptions and lifetime plans
Andrea Loubier · She's Built a $500k/year Company in Bali Looking for $8m Pre-Money Valuation with Andrea Loubier of MailBird EP 205 · Mar 14, 2016 · at 7:46
Mailbird CEO Andrea Loubier discusses the customer breakdown between one-time lifetime licenses and recurring subscription plans with Nathan Latka.
0:00 / 0:03exact quote · 3.8s
720p mp4 · rendered on demand · StarZero watermark
“It's definitely, that's actually pretty easy because it's actually split right down the middle.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrea Loubier
Loubier: Mailbird retains only 7% to 8% of monthly subscribers month-over-month
“Okay, so out of a hundred, it would be roughly about, I would say, seven to eight percent of those.”
Mailbird achieves ~20% immediate visitor-to-paid conversion with flash sale banner
“For people that immediately, when they get to the website, they see that little, you know, 50% off limited deal yeah, it's about 20% is what we see.”
Loubier: Roughly 50% of Mailbird's 1M accounts are paying customers
“So if you look at the one million accounts that we have, about 50% of that roughly are paying.”
Mailbird converted ~10% of visitors before introducing flash sale banner
“Before the banner, that number was about 10%, and that fluctuated, obviously, day to day, but around 10%, so.”