Loubier: Mailbird retains only 7% to 8% of monthly subscribers month-over-month
Andrea Loubier · She's Built a $500k/year Company in Bali Looking for $8m Pre-Money Valuation with Andrea Loubier of MailBird EP 205 · Mar 14, 2016 · at 10:50
Mailbird CEO Andrea Loubier discloses customer retention and churn numbers on recurring subscription plans to Nathan Latka.
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“Okay, so out of a hundred, it would be roughly about, I would say, seven to eight percent of those.”
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More from Andrea Loubier
Mailbird achieves ~20% immediate visitor-to-paid conversion with flash sale banner
“For people that immediately, when they get to the website, they see that little, you know, 50% off limited deal yeah, it's about 20% is what we see.”
Loubier: Roughly 50% of Mailbird's 1M accounts are paying customers
“So if you look at the one million accounts that we have, about 50% of that roughly are paying.”
Mailbird converted ~10% of visitors before introducing flash sale banner
“Before the banner, that number was about 10%, and that fluctuated, obviously, day to day, but around 10%, so.”
Loubier: Mailbird lifetime purchase plan yields higher LTV than subscriptions
“So the lifetime plan actually performs much better, I guess, in terms of the LTV.”