TrueConf monetizes freemium software leads by upselling third-party hardware
Lev Yakupov · 1511 Moscow Based Video Conference Software Hits $5m in Revenue, Bootstrapped, 170 employees · Sep 13, 2019 · at 12:28
TrueConf executive Lev Yakupov outlines how the on-premises video conferencing company sells hardware bundles and AV integration services alongside software licenses.
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“And we upsell to that constant lead flow, not just our full version license. We upsell different PTZ cameras, speaker phones, microphone arrays, AV services to set up conferencing rooms, to provide some audio video peripherals. So we upsell hardware. We also distribute and white label some other manufacturers conferencing hardware to make them available for our customers.”
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TrueConf generates between $20 million and $100 million in annual revenue
“Yeah, it's somewhere between from 20 to one, A hundred millions of dollars per year.”
TrueConf lifetime software licenses cost an average of $5,000
“So the average price for our product, average, is approximately 5000 5000 USD. So . For life.”
TrueConf sold its product more than 5,000 times in five years
“We sold our product more than 5000 times during the last five years.”
TrueConf converts approximately 8% of free users to paid licenses
“So we usually have the conversion rate from the free version to the paid version approximately eight percent.”