Boebel: 'Touch Zero' model aligns running out of cash with reaching profitability
Bill Boebel · 1339 $3m ARR Org Chart Company CEO Uses "Touch Zero" Operating Model to Manage Cash · Mar 25, 2019 · at 14:23
Bill Boebel outlines his 'Touch Zero' capital allocation philosophy for SaaS companies.
0:00 / 0:12exact quote · 12.1s
720p mp4 · rendered on demand · StarZero watermark
“I always operate to where, you know, every few weeks we're tuning our financial model to try to make sure we touch zero in the bank account, which by that, I mean, we spend every dollar, but the moment we run out of money is the moment we hit profitability.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bill Boebel
Boebel: VCs exploit missed quarterly targets to acquire more equity
“If you miss it, you have a bad year, bad couple quarters, it can be pretty damn hard to raise money. And, you know, BCs, they know what they're doing. They'll take advantage of that and buy a little bit more of your company than otherwise they would have.”
Boebel: Startups should plan cash spend to hit zero at profitability
“The idea is like invest it all touch zero in the bank account. The moment you, Hit profitability. You at least design for that, operate towards it.”
Boebel: Bay Area Series A funds force startups onto a venture treadmill
“I went out and talked to a lot of Bay Area investors, you know, at the typical Series A funds, and just found that all of them, for their funds to work, they really want companies that are going to spend more than what you can in the top zero model. You're rea…”
Boebel prioritized PLG experience over enterprise sales for Pingboard's CEO search
“The things that were important to me is someone that really understands product and product led growth. So, you know, we didn't want someone who had a more traditional enterprise sales background turned, turned CEO that would come in and kind of layer on a lot…”
Pingboard operates entirely on self-serve signups without a sales team
“And we don't have a sales team today. It's all product led where customers sign up online”
Boebel: Org chart software is an overlooked need dominated by PowerPoint and Visio
“I think it's an interesting combination of something every company needs, but something that is overlooked, and Really, there's no solid software for it out there. Everybody can still build org charts in PowerPoint and Visio.”