Assertion certainty 4/5 debate potential 1/5

Austin says REI SIFT generates $220,000 monthly revenue, including $140,000 in MRR

Tyler Austin · 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits · Jan 12, 2022 · at 12:43

Tyler Austin, founder of REI SIFT, explains the revenue breakdown between monthly subscription MRR and pay-as-you-go credit usage.

0:00 / 0:07exact quote · 7.3s
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“MRR wise, one 40, but there was about another 60 to 80,000 or so. It was like 220,000 last month we did total.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tyler Austin

Insight
Austin claims micro-SMB SaaS churn is driven by poor entrepreneurial skills
“I realized that a lot of our churn was because of micro SMB, you know, entrepreneurs not being good entrepreneurs. So we had to fix the mindset of the customer coming into the gate about business, not really about our product.”
Tyler Austin Jan 12, 2022 ▶ 4:43 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Assertion Not checkable as stated
Austin claims real estate software competitors face 9% to 18% monthly churn
“I think a lot of people in our space, some of our competing products and others that are similar in our space you know, there's floating around, you know, nine or if not 17, 18%.”
Tyler Austin Jan 12, 2022 ▶ 2:43 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Assertion Not checkable as stated
Austin claims REI SIFT cut monthly churn from 11% to 5%
“We've really went from about, you know, 10, 11% churn down into that, that five range. And sometimes we get that six percent, but that's monthly.”
Tyler Austin Jan 12, 2022 ▶ 2:34 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Assertion Not checkable as stated
Austin generated $2,500 MRR from a YouTube video before building any product
“Our, we pre-launched and I did a YouTube video and ended up getting like 50 customers that paid us before there was any product. And so that got us to about 2500 or so MRR.”
Tyler Austin Jan 12, 2022 ▶ 3:59 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Assertion Not checkable as stated
Tyler Austin states REI SIFT has approximately 1,300 active customers
“Active customers about 1300.”
Tyler Austin Jan 12, 2022 ▶ 8:27 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
Disclosure
Austin confirms REI SIFT has been fully bootstrapped without venture capital
“Fully bootstrapped.”
Tyler Austin Jan 12, 2022 ▶ 9:19 29 Year Old Bootstraps to $2.4m Revenue, $1m+ in Profits
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