Kulish: Customers churn after 2-3 years seeking novelty, not from product dissatisfaction
Stas Kulesh · Slack Tool KarmaBot Doubles to $400k ARR, Turns Down $1m Offer · Sep 23, 2021 · at 15:46
Stas Kulish is the founder of KarmaBot, an employee recognition app for Slack and MS Teams. He explains why long-term customers end up churning.
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“Recently we noticed that people, after using Karma for two years or three years, they just switched to another product because they sort of, they want the novelty. Not because the product is, well, not doing it for them. It's just the team wants something new. And, you know, the new manager is coming and they're just changing the tools completely because I'm a new manager. I have to change the culture.”
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