Disclosure certainty 4/5 debate potential 1/5

Biluu is entirely self-funded by its founders

Peter Aronson · 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso · May 3, 2017 · at 10:14

Peter Aronson explains the capital structure of his water filtration startup Biluu.

0:00 / 0:02exact quote · 2.3s
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“My partner and I are both self-funded.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Peter Aronson

Assertion Partly supported
Mexicans Spend More on Drinking Water Than Broadband and Phone Combined
“70% of the tap, 70% of the bottle water that's consumed in Mexico are these five-gallon jugs, and typical family will be buying about two of those per week, which means that the average Mexican family is spending more per month on their drinking water than on …”
Peter Aronson May 3, 2017 ▶ 2:07 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
Assertion Supported
Aronson: Mexico Is the World's #1 Bottled Water Consumer Per Capita
“Mexicans have gotten that message loud and clear, and that means that Mexico has become the number one consumer per capita of bottled water in the world.”
Peter Aronson May 3, 2017 ▶ 1:37 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
Assertion Supported
Aronson: Mexico's Bottled Water Market Is $15B Growing at 8-10% Annually
“It's a fifteen billion dollar a year industry, and it's been growing like eight to 10% a year.”
Peter Aronson May 3, 2017 ▶ 1:48 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
Assertion Not checkable as stated
Aronson: 42% of Biluu's growth comes from referrals
“And actually, 42% of our growth is come from referrals.”
Peter Aronson May 3, 2017 ▶ 8:43 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
Disclosure
Biluu requires six-figure sales volume to retain licensing exclusivity
“Well, those numbers are confidential, but we're talking about you know, six figure sales. We need to maintain those kind of those kinds of numbers in order to see our exclusivity continue.”
Peter Aronson May 3, 2017 ▶ 9:45 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
Disclosure
Aronson: Biluu BT-100 Purification System Costs 3,849 Pesos (~$170 USD)
“So that's 3849 pesos, which is about a 170 bucks.”
Peter Aronson May 3, 2017 ▶ 6:11 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
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