Tally converts 3 percent of 80,000 free users to paid subscribers
Marie Martens · How We Bootstrapped to $50k MRR with Team of 2 · May 24, 2023 · at 14:50
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Marie Martens, co-founder of form builder Tally, outlines the company's freemium conversion metrics and paying subscriber count at SaaS Open.
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“About three percent of our free users converts to Tali Pro users which for now we have around 80,000 free customers, and three percent of those are around 2000 paying Tali Pro users.”
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Tally bootstrapped to $50K MRR with a team of four
“We bootstrapped our form builder tool, Tally to 50 K MRR with a team, a small team of four.”
Tally offers unlimited forms and submissions for free
“We also made it largely free, which is one of our USBs so basically you can access anything that you need to create, to share forms for free, and you can also collect unlimited number of submissions and create unlimited Number of forms for free.”
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“We would reach out to them and do this over and over and over again for about half a year actually. So we had contacted thousands of people by called Outreach, and that is how we found our first users in a very non-scalable way.”