Stevenson: Chatmatic acquisition costs cap at 50% of sales
Travis Stevenson · 1011 How He Drove $1.4m in ChatBot PreSales · May 1, 2018 · at 16:24
Travis Stevenson, founder of Chatmatic, discusses customer acquisition unit economics across JV affiliate partnerships and paid Facebook ad funnels with host Nathan Latka.
0:00 / 0:06exact quote · 6.6s
720p mp4 · rendered on demand · StarZero watermark
“I mean, 50% cost is about what we would typically run at most, whether it's a JV affiliate relationship or if it's ads.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Travis Stevenson
Chatmatic generated $1.5 million in pre-launch alpha sales
“We've actually already done right now, we've done about 1.5 million in, in sales in our alpha stage and so.”
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Stevenson: Chatmatic will generate $25k to $45k monthly from renewals
“I would say that in, in any sort of projection that we've run, I'm probably more along the lines of a 25 to 45,000 a month when it comes to them, for them to actually recur, like, for them to actually continue on and to upgrade, because a lot of people I mean,…”
Stevenson: Facebook Messenger subscriber lists cannot be migrated between platforms
“The problem with messenger is it's based on where you get the authorization. So you can't move a messenger list from one place to the next.”