Travis Stevenson, founder of Chatmatic, discusses customer retention and the platform lock-in inherent to Facebook Messenger compared to email marketing.
Assertion Not checkable as stated
Chatmatic generated $1.5 million in pre-launch alpha sales
“We've actually already done right now, we've done about 1.5 million in, in sales in our alpha stage and so.”
Insight
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Prediction Not checkable as stated
Stevenson: Chatmatic will generate $25k to $45k monthly from renewals
“I would say that in, in any sort of projection that we've run, I'm probably more along the lines of a 25 to 45,000 a month when it comes to them, for them to actually recur, like, for them to actually continue on and to upgrade, because a lot of people I mean,…”
Assertion Not checkable as stated
Chatmatic acquired 1,800 to 2,000 alpha pre-launch customers
“We're ranging right around 1800 to 2000 ish customers.”
Assertion Not checkable as stated
Chatmatic: 45% to 50% of pre-sale revenue is recurring
“45 to 50% of our revenue is recurring either yearly or monthly. The rest of it's gonna be a flat fee for a set amount of features that they got at that time.”
Assertion Not checkable as stated
Stevenson: Chatmatic has connected bots to about 44,000 fan pages
“The good news is, you know, we're right now with 2000 ish customers, somewhere around that that, not that line. We've had bots connected to, I believe right now about 44,000 fan pages.”