Author and speaker Carrie Wilkerson describes the revenue generated from her first paid speaking engagement.
Insight
Wilkerson: Building a waiting list and saying no increases pricing power.
“The minute you have a waiting list or that you have the power to say no the more expensive you can be, the more elusive you're considered.”
Insight
Wilkerson: Effective Fiverr outsourcing requires top-rated sellers and highly specific instructions.
“The trick with Fiverr is to never work with somebody new, to Be really specific in what you're looking for, to sort them in descending order by their recommended ratings, to look closely at their portfolio, and be ultra-specific about what you love, and what y…”
Insight
Wilkerson: Speaking for exposure is only worthwhile when capturing audience data.
“There are a lot of people that just speak for exposure, which can be very valid if you're capturing names, capturing emails, capturing information, it's never just exposure.”
Disclosure
Wilkerson evaluates speaking engagements using four currencies: cash, books, credibility, contacts.
“I will keynote for several different reasons. I will keynote for cash. I will keynote keynote for book sales. I will keynote for credibility if there's somebody I really want to share the stage with that I have not previously shared the stage with. I've shared…”
Assertion Not checkable as stated
Wilkerson increased her keynote fee from $2,000 to $12,500 within nine months.
“My next keynote fee was 7500 dollars. So I went from 2000 to 7500 dollars. And my next one was 1205. I mean, that was my jump. Within you know, nine months.”
Disclosure
Wilkerson generated well over $1 million in revenue from keynote speaking.
“So I would estimate, you know, well over a million dollars just because of speaking For contacts, speaking for cash, speaking, you know, for book sales, those kind of things, but I would say well over a million dollars”