Disclosure certainty 4/5 debate potential 1/5

Express Pigeon took 18 months to close Fooda as a customer

Igor Povoy · 1044 How This Engineer Went From $0 to $44k/mo in Revenue · Jun 3, 2018 · at 9:31

Igor Povoy, founder of Express Pigeon, explains the sales cycle required to close large enterprise clients like Fooda.

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“A year and a half.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Igor Povoy

Assertion Not checkable as stated
MailChimp repeatedly shut down Fooda's account over sending thresholds
“MailChimp would just shut down their account really nearly left and right because they would exceed the threshold.”
Igor Povoy Jun 3, 2018 ▶ 9:53 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Assertion Not checkable as stated
Express Pigeon faces troubling revenue concentration from multiple large customers
“We have a couple of large number, large customers that actually go over that, and that's troubling.”
Igor Povoy Jun 3, 2018 ▶ 6:49 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Assertion Partly supported
MailChimp refused private IP addresses for high-volume senders like Fooda
“But for someone like Fuda, MailChimp could not and will not provide them private IP addresses, and we do.”
Igor Povoy Jun 3, 2018 ▶ 11:26 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Assertion Not checkable as stated
Express Pigeon's average customer pays $500 to $1,000 per month
“About 500 to a thousand.”
Igor Povoy Jun 3, 2018 ▶ 2:11 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Disclosure
Express Pigeon raised under $500,000 from friends and family
“Yes, then less than 500 grand.”
Igor Povoy Jun 3, 2018 ▶ 3:21 1044 How This Engineer Went From $0 to $44k/mo in Revenue
Disclosure
Express Pigeon raised its friends-and-family round as priced equity
“Priced equity.”
Igor Povoy Jun 3, 2018 ▶ 3:31 1044 How This Engineer Went From $0 to $44k/mo in Revenue
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