Risner: Votigo Decided to Expand into SMB Market by Acquiring Heyo
Jim Risner · Nathan Records Negotiation With Seller, Should He Sell Heyo or Not? · Feb 8, 2016 · at 9:18
Jim Risner, CEO of Votigo, explains to Heyo founder Nathan Latka why Votigo is seeking to acquire Heyo to move downmarket into SMB self-service subscriptions.
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“So we've actually been you know, kind of been thinking about entering the space for a while and just recently kind of, you know, really, you know, made the decision and, you know, from a strategic standpoint to kind of open the floodgates, if you will to the SMB market and offer some, you know, lower cost solutions and just really try to, you know, kind of expand or kind of, you know, Enlarge the funnel, if you will. So, you know, you guys have, Heyo's already created, you know, a great customer base. You know, it's a hundred percent self-service subscription, a great brand. So it'd be a real kind of a kickstart and a headstart for us.”
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