Skok: SaaS startups at $5M ARR should use no more than 2-3 pricing axes
David Skok · 1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund · Sep 4, 2018 · at 12:48
David Skok provides advice to Nathan Latka on avoiding overly complex pricing schemes at the $5M ARR scale.
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“So I think when you're at five million in ARR, you probably want to have two pricing axes, possibly three, but not, not more than that. And you want your pricing to be simple because the customer, it should be easy for them to buy and easy for them to understand what it is that they're paying for. So I would say two and keep it simple to start off with.”
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