Andrew Kemendo defends pivoting Pair 3D from architecture software to consumer home furnishings to Nathan Latka.
Disclosure
Kemendo: Pair 3D paused revenue in 2016 after $40K in 2015
“We came out at the end of 2015 with about 40,000 dollars from some of our early manufacturers, but we said, okay, we're gonna stop that so that we can onboard faster because, you know, obviously more incentive, faster onboard.”
Assertion Not checkable as stated
Kemendo: Pair 3D has the world's largest AR catalog with 2,000+ products
“So we've got 15 manufacturers now. Some of the largest names, some of them I can't actually say, unfortunately, because we're still in pilot phase. But those are, so 15 names that you would recognize, and out of those, we have over 2000 products, which is the …”
Prediction Not checkable as stated
Kemendo: Pair 3D projects nearly $1.5M in advertising revenue this year
“We already have signed contracts for revenue. We expect that over this year, our CPM and CPC revenue numbers will come in at close to 1.5 million, and those are the projections that we have with our on going.”
Assertion Not checkable as stated
Kemendo: Pair 3D achieves a 6% CTR and $60 CPM
“And so over that, so we do six, so our click through rate is six percent and we're doing a 60 dollar CPM.”
Assertion Not publicly verifiable
Kemendo: Pair 3D raised just under $900k over 18 months
“Just under 900,000 we raised over the last 18 months.”
Disclosure
Kemendo: Pair Monetizes via CPC, Impressions, and Manufacturer Revenue Sharing
“So that's really how we make our revenue is through our manufacturer integrations. It's largely a cost per click, cost per impression model, but we have a couple others that we do revenue sharing with.”