Baird Hall, co-founder of Wavve, breaks down his cold outreach philosophy and how founders should structure initial contact with prospects.
0:00 / 0:19exact quote · 19.4s
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“So my approach for cold email is I keep the initial outreach very short and I usually try to start with an opening question that I All I'm trying to do is invite a conversation. Like I'm not even trying to get them to do anything in that first email. All I'm really doing is trying to get permission to sell them something they might be interested in.”
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More from Baird Hall
Disclosure
Baird Hall exclusively hires contractors who are building their own side startups
“Outside of the equity partners. We don't hire employees. We only hire contractors. And something we really like to do is we actually like to hire contractors that are working on their own entrepreneurial ideas and they work for us. And we kind of help teach th…”
Baird HallAug 19, 2020▶ 23:44Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
Insight
Baird Hall notes audiogram tool SEO fails due to medical keyword overlap
“And I think that's because it's hard for people to articulate what these types of videos are because they're kind of hard to define. Audiogram is like the best kind of term that's come up, but The average person doesn't really know what an audiogram is or what…”
Baird HallAug 19, 2020▶ 16:40Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
AssertionNot checkable as stated
Baird Hall claims Wavve maintains roughly 70% monthly profit margins
“But we are maniacal about our profit margins and we sit around 70% for monthly profit margins.”
Baird HallAug 19, 2020▶ 17:49Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
Disclosure
Baird Hall distributes maximum cash from Wavve instead of reinvesting in product
“We distribute as much cash as we can. I mean as far as wave goes, we're not really seeing any major product development right now to reinvest into. The product's pretty mature.”
Baird HallAug 19, 2020▶ 18:51Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
Disclosure
Baird Hall aims to exit his SaaS businesses at $500k to $2M
“So I think we are in that kind of, you know, 500 K to two million ARR sweet spot that we like to work in. And we haven't had our first exit yet, but I'm assuming that's kind of, I mean, that's probably going to be the goal. I don't think we're going to want to…”
Baird HallAug 19, 2020▶ 20:36Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
Disclosure
Baird Hall spins every new SaaS product onto a separate cap table
“Any new products that we create, we do readjust with a new cap table because we want partners, you know, there were times you know, with subtitle, for example, there were People that previous partners that just couldn't take the risk to start a new company. So…”
Baird HallAug 19, 2020▶ 21:14Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits!
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