Change management costs enterprises more than the software itself
Christian Lanng · 870 SaaS: $190m Raised, 150 Customers, $60m+ ARR for Supply Chain Management · Dec 11, 2017 · at 4:59
Christian Lanng, CEO of TradeShift, discusses why enterprise expansion happens through add-on apps rather than rolling out new software platforms.
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“And the reason that makes a ton of sense is for enterprise customer, the most expensive part is actually not the software. It's the change management.”
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