Perchik: Any.do achieves CAC lower than day-one ARPU on paid acquisition
Omar Perchik · 1214 $3.5m ARR Any.do focused on doing your tasks for you · Nov 20, 2018 · at 3:42
Omar Perchik, founder and CEO of Any.do, outlines the unit economics and payback speed of the company's paid customer acquisition strategy.
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“And more recently we just started doing paid acquisition. So until December of last year, we've never done any paid acquisition whatsoever, and in December we started, and very, very quickly we got to the point where customer acquisition cost is actually lower than day one ARPU.”
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Of what?
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Oh, I see.
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Got it.
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