Pete Catoe, founder and CEO of retail POS software maker ECRS, breaks down the company's customer scale and annual revenue.
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“So our company, we have around 4000 cut customers. We generated around thirty million a year.”
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More from Pete Catoe
Disclosure
Pete Catoe plans to transition his 100% ECRS ownership to an ESOP
“Right now I own the company. I own a hundred percent of it. And but we're going to be shifting to an ESOP over the next 24 months.”
Pete CatoeJul 11, 2019▶ 15:031447 $30m ARR Company Is POS For 4000 SMB's
AssertionNot checkable as stated
ECRS experiences insignificant revenue churn and 2% logo churn annually
“So if we would probably lose two, two percent, maybe. Not revenue. Two percent of customers. I don't know what the revenue number is. It's insignificant.”
Pete CatoeJul 11, 2019▶ 9:181447 $30m ARR Company Is POS For 4000 SMB's
PredictionNot checkable as stated
Pete Catoe predicts ECRS will reach $100 million ARR by 2024
“I think it's going to be, it's going to take us over the next five years. We will hit a hundred million.”
Pete CatoeJul 11, 2019▶ 13:391447 $30m ARR Company Is POS For 4000 SMB's
AssertionNot checkable as stated
Software and recurring services account for 90% of ECRS revenue
“Yeah, there's professional services in there, there's hardware sales in there, but most, about 90% of it is software and software licenses and services.”
Pete CatoeJul 11, 2019▶ 5:341447 $30m ARR Company Is POS For 4000 SMB's
AssertionNot checkable as stated
ECRS grows in 30% jumps followed by multi-year flat periods
“We just, we'll, we'll flatten out for a few years and then we jump up 30% and flatten out again and jump up.”
Pete CatoeJul 11, 2019▶ 8:161447 $30m ARR Company Is POS For 4000 SMB's
AssertionNot checkable as stated
ECRS customer acquisition costs run around 25% of initial contract value
“I think our sales calls are probably running around 25%, you know, to sign a customer up.”
Pete CatoeJul 11, 2019▶ 11:001447 $30m ARR Company Is POS For 4000 SMB's
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