Savage: Targeting one-month payback forces 10x to 20x marketing returns
Chris Savage · 848: SaaS: Wistia Video King? $10m+ ARR, 10k+ Customers on Just $1m Raised! · Nov 19, 2017 · at 13:50
Chris Savage, CEO of Wistia, discusses SaaS customer acquisition payback periods with Nathan Latka.
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“What I've noticed is actually that people get obsessed with this, like year payback thing, because everyone says if you're not doing the year payback, then you're not investing enough in growth, but the problem is, like, it's so easy to do dumb stuff or things that look like they're working that aren't actually, and it's so, you know, you get on that, that, that rat race of trying to continue to fund that, when we've found that sometimes just thinking the other direction of, like, all right, we want a month payback how do you have to just almost like open your brain to the things that are the 10 X to the 20 X returns when you start doing that.”
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