Only 15% of enterprise staffing buyers are actively purchasing in any year
Ted Elliott · 1043 HR Tech CEO: I accidently raised $3m! · Jun 2, 2018 · at 14:45
Jobscience founder Ted Elliott explains his high-touch event marketing strategy to target the enterprise staffing software market.
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“In our market, we believe 15 to 16% Of the buyers that we're targeting are in active purchase mode in any given year. We think there's about 2500 buyers in that fit, you know, that, that, that we're targeting what 15 or six, there are 250 buyers, maybe 300 buyers active in any given year in the sweet spot of the type of companies we're going to. And almost a hundred percent of those buyers are going to come to two or three conferences.”
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