Rusenko: Weebly has over 50 million users on its platform
David Rusenko · 1151 Weebly CEO: 50m Users, North of .5% Conversion to $8/mo · Sep 18, 2018 · at 17:36
David Rusenko, co-founder and CEO of website builder Weebly, discusses the platform's overall scale and user base with Nathan Latka.
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“We're over fifty million people that are using Weebly.”
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More from David Rusenko
Rusenko: Having no competition indicates a market is small
“If you have no competition, that's a bad sign. You know, that's usually means you're in a small market.”
Rusenko: Startup founders commonly overhire and spend money without discipline
“What I've witnessed is a lot of very suboptimal decision-making as far as spending goes. Very common to get ahead of your skis ... Very common to just hire too many people. I think just being deliberate about how you grow the team is just critically important.…”
Rusenko: Weebly holds more cash in bank than total capital raised
“And you know, today we actually have more cash in the bank than we've raised.”
Rusenko: Substantially all of Weebly's growth comes from word of mouth
“So, so, so I'll start by saying that that we've had substantially all of our growth has been via word of mouth.”
Rusenko: Freemium models require word-of-mouth growth and low marginal costs
“If there's a couple of things that has to work, it only works. Number one, if it is driving word of mouth for you, it only works. Number two if your marginal cost per additional user is low enough to sort of support the freemium model.”
Rusenko: Freemium fails if paywalls feel like artificial constraints
“Your model has to resonate with your customers in a way that they understand why they have to pay more for something, or they just won't do it. If it comes off as sort of fake, comes off as this like artificial constraint, it's not going to work.”