Software resellers fail without dedicated sales training and enablement
Andrew Gazdecki · 902 SaaS: Bootstrapped BiznessApps Passes $17m in ARR, 3000 Agency's Building SMB Mobile Apps · Jan 12, 2018 · at 2:44
Andrew Gazdecki, founder and CEO of Bizness Apps, explains why hands-on partner enablement is critical for running a successful reseller model.
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“And if you sign up a partner and you're really hands off and you don't teach them how to sell the product, you don't provide them with materials that they need to sell the product. You aren't checking in with them to see if they have any issues. They're simply not going to be effective.”
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