The 2020 hiring freeze drove Stack Overflow's pivot to enterprise SaaS
Prashanth Chandrasekar · How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year · Jul 18, 2024 · at 5:20
Stack Overflow CEO Prashanth Chandrasekar describes the catalyst for transitioning Stack Overflow away from ad revenue and job listings.
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“I joined in 2019, and immediately, you know, the pandemic in early 2020 hit, and then we saw that very directly. You know, we had Talent job listings. People stop hiring. So why would you actually put job listings? And then why would you actually advertise on the platform when your ad spend and marketing budgets are the first things to go? So that gave us kind of this moment of, you know, realization that maybe don't let this crisis pass and let's actually double down on what we came, what I came here to do basically, which is to convert and transform the company into a SaaS company.”
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