Alionço: Small businesses lack the process maturity to pay for management tools
Alessio Alionço · 633: Pipefy $2.6M Raised, $50k MRR, Helping 400 Customers Organize Processes with CEO Alessio Alionco · Apr 18, 2017 · at 7:40
Pipefy CEO Alessio Alionço explains why freemium conversion failed among SMBs, prompting the company's pivot to enterprise clients.
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“We discovered that small businesses, they don't have mature processes enough to be painful enough to be willing to pay. That's why so many test management tools are free or they have a hard time trying to monetize.”
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