This episode carries Colin Nederkoorn's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Customer.io CEO Colin Nederkoorn reflects on the company's 2012 founding milestones, where the initial goal was five customers paying $10 per month.
0:00 / 0:08exact quote · 8.9s
720p mp4 · rendered on demand · StarZero watermark
“And as I was preparing for this talk, one of those companies is still our customer today, and is like a hundred K LTV plus”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
“Interestingly, when you have a distributed database, you actually have a single point of failure, and now we don't have a single point of failure for any, or every customer has a single point of failure with backups, of course, but you can't, like, take out ou…”
Colin NederkoornOct 8, 2024▶ 11:23Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Insight
Founders should stop trying to reinvent software buying and just embrace sales
“If you're there now trying to figure out how you're going to reinvent how people buy from you, stop. Like, just call it sales, is my advice.”
Colin NederkoornOct 8, 2024▶ 16:23Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Insight
Early-stage startups with a capital-raised-to-ARR ratio under 1.0 are unhealthy
“The chart that's up here is, is something that I came up with called the strap ratio, which is how much money have you raised total divided by where's the revenue, like, what's your ARR in your business? And I think that, for me, super early on, it's not healt…”
Colin NederkoornOct 8, 2024▶ 19:26Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Disclosure
Apple acquired Customer.io's database vendor and refused to renew their support contract
“That this database company ended up getting acquired by Apple. They didn't renew our service contract, and so we encountered this issue where we were trying to scale up, and the entire cluster fell over, and we couldn't, you know, it was really hard to get sup…”
Colin NederkoornOct 8, 2024▶ 9:59Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Insight
Startups cannot scale on scrappy execution, but systems builders need surrounding teams
“It doesn't make sense to hire the systems builder too early, because they probably need a team around them to help them accomplish all, all the things, but like, you can't scale by being scrappy because it just doesn't work, and everything breaks, and people g…”
Colin NederkoornOct 8, 2024▶ 14:35Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Insight
Founders hitting $10M ARR need a purpose beyond personal wealth to continue
“The one thing that you'll need to figure out when, around about the time you get to ten million, is what do you want from the business? Because at about ten million, you could sell, unless you've taken a shit ton of money if you're bootstrapped and you get to …”
Colin NederkoornOct 8, 2024▶ 22:06Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
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