Dubin: Viewst has zero marketing budget and purely organic growth
Victoria Dubin · She has guts! Turned down $20m offer with $15k in MRR for her Ad Management SaaS · Dec 10, 2022 · at 13:24
Victoria Dubin, founder of Viewst, discusses how the company has grown its ad management software platform without paid marketing.
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“We have zero marketing budget. So all our growth is organic, but you know, we need to start testing some hypothesis and maybe to hire like some junior sales.”
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“It's not, it wasn't like 12 twenty million, like cash upfront. So it was partially cash and partially like equity in the new company, like actually unicorn.”
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“Okay, so, you know, I, I'm very inspired with the case of Basecamp, so I don't want to grow a really huge team, but I understand that I need to hire, like, several more engineers, maybe two to three, and anyway, we got to the point where we found our product m…”