Disclosure certainty 4/5 debate potential 1/5

Merkley: Datalab is in the process of going private

Andre Merkley · DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000 · Jul 9, 2022 · at 5:24

Andre Merkley, founder of agricultural software company Datalab, discusses plans to delist the company from its current regional public exchange.

0:00 / 0:10exact quote · 10.9s
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“Just in the process of taking the company back private and got in some investors and then scaling up.”

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More from Andre Merkley

Insight
Merkley: Perpetual partner commissions create a fatal reseller death spiral
“Perpetual, perpetual commissions are a killer for the business because they sooner or later your partner will start treating that investment as a pension fund and we'll lose incentive to sell more. And it's a death spiral.”
Andre Merkley Jul 9, 2022 ▶ 13:58 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
Insight
Merkley: Being public in unknown foreign markets decreases enterprise value
“Being public in a unknown foreign market with unknown legislation decreases your enterprise value.”
Andre Merkley Jul 9, 2022 ▶ 7:16 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
Assertion Supported
Merkley: Datalab annual revenue is close to 15 million
“So today we're closely to the 15 and one five.”
Andre Merkley Jul 9, 2022 ▶ 2:40 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
Prediction Didn’t hold up
Merkley: Datalab hopes to reach 50 million in revenue in 2-3 years
“So we hope that we'll be getting the 50 in probably two to three years.”
Andre Merkley Jul 9, 2022 ▶ 2:53 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
Disclosure
Merkley: Datalab Has Roughly 500 Farms, Largest at 120,000 Hectares
“So I would say that we have roughly 500 farms, but our, I think our biggest is 120,000 hectares.”
Andre Merkley Jul 9, 2022 ▶ 4:02 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
Disclosure
Merkley: Datalab Charges 1 to 1.8 Euros per Hectare Monthly
“We price our software per per asset. So basically you would be paying us per, per cow or per flock of sheep or per hectare of land or orchard or something like that. We're charging, depends on the market where, but where would, we would be charging from one to…”
Andre Merkley Jul 9, 2022 ▶ 4:19 DataLab Hits $15m Revenue Charging Farmers Price Per Cow, Largest ACV $100,000
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