Doody: Broad advertising fails for moving because only 1% moves simultaneously
Cam Doody · EP 419: 30 yo does $6m 2015, taking over $5b+ Moving Industry with Cam Doody of Bellhops.com · Sep 16, 2016 · at 13:56
Cam Doody, co-founder of Bellhops, explains why residential moving startups must focus on search intent and word of mouth rather than mass paid acquisition.
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“If we were to buy billboards and things of that nature, you know, at any one time, you're only, You know, speaking to one percent of the population, because it's not like Uber or Postmates where everybody can use you at any one time, right?”
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