Providence Equity Partners invested about $22M into SnapApp
Seth Lieberman · 898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR · Jan 8, 2018 · at 12:09
Seth Lieberman breaks down SnapApp's funding history from bootstrapping to venture funding.
0:00 / 0:08exact quote · 9.0s
720p mp4 · rendered on demand · StarZero watermark
“I put in a bunch of my own money, did some angel money, and then we've raised money out of Providence Equity Partners down the road from us. How much total? They put in about 22.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Seth Lieberman
Agencies can no longer sustain businesses selling custom code, says Lieberman
“You can't have a business selling code anymore to companies. Nobody wants to pay for custom code, right?”
Founders should raise maximum capital or fully bootstrap, says Seth Lieberman
“Increasingly I think you should do one of two things. You should either figure out how much money you can raise, and you should raise every dollar plus one, right?”
SnapApp predicts higher customer churn than established SaaS verticals
“I think we as a company will always have a higher churn rate on the customer count over the next five years than an established vertical, right? Like, you know, a lot of the, you know, CRM, marketing automation, analytics, those guys, their churn rates should …”
Lieberman: Overly complicated SaaS pricing hinders sales and leaves revenue behind
“The flip side of it though, is the more complicated you make it, the harder you make it to sell. And so we, you know, like any SaaS company, we try and walk that line, which is how do we leave ourselves enough variability that we can get the right amount of mo…”