Benson: B2B SaaS podcasts should target micro-niches over audience size
Steve Benson · How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO · Dec 28, 2023 · at 3:09
Badger Maps CEO Steve Benson discusses B2B podcast marketing strategy with host Nathan Latka.
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“You don't have to have a huge podcast. You have to have a podcast that is very specifically valuable in some way to a very specific group of people, your ideal customer profile. And, you know, some people have larger TAMs than others, and so it can be more broadly applicable. But, you know, if. 300 people are listening to your podcast, but there are 300 people that are your ideal customer profile that each pay you a hundred grand a year. That's amazing. So it really, it's less about, You know, being the most popular kid on the block and more about, have you created value for the same niche that, that you sell your software to?”
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