Prediction Didn’t hold up AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Brewpublik plans to operate in 10 markets by late 2016

Charlie Mulligan · He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan · Jun 5, 2016 · at 12:57

Brewpublik co-founder Charlie Mulligan outlines geographic expansion targets for his craft beer delivery service.

0:00 / 0:05exact quote · 5.2s
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“We'll be in at least 10 markets by the end of 2016, so hopefully coming to a market near you.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Charlie Mulligan

Assertion Not checkable as stated
Mulligan claims there are no competitors in beer catering
“There's really no competitors playing in, and, you know, kind of the beer catering space.”
Charlie Mulligan Jun 5, 2016 ▶ 6:51 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
Insight
Craft beer demand is proportional across markets, but local options vary
“Our premise is that there is within a range kind of the same proportional amount of craft beer drinkers in every market, and, but they, in LA, they're starved for options.”
Charlie Mulligan Jun 5, 2016 ▶ 8:15 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
Disclosure
B2B service makes new markets cash flow positive within three months
“It's an easy way for us to get operation operating cashflow positive in a market very, very quickly, like within three months or less.”
Charlie Mulligan Jun 5, 2016 ▶ 7:01 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
Assertion Not checkable as stated
Brewpublik maintains 35% to 40% margins post-delivery
“We typically make about 50% margin before delivery, and then after delivery it's between 35 and 40%.”
Charlie Mulligan Jun 5, 2016 ▶ 4:30 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
Prediction Not checkable as stated
Brewpublik projects up to $2M in total revenue for 2016
“We'll do between a million and a million, well, a 1,000,002. I would say hopefully between a million and a half and two.”
Charlie Mulligan Jun 5, 2016 ▶ 5:51 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
Assertion Partly supported
Craft beer market grew from $7B to $25B over ten years
“But what I saw is a twenty five billion dollar market that just 10 years ago was only seven billion.”
Charlie Mulligan Jun 5, 2016 ▶ 10:14 He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan
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