Bhaskar: Hurdlr is pre-revenue and launching mobile subscriptions in the fall
Raj Bhaskar · EP 386: Hurdlr Saves You Tax Money, 10,000+ Users · Aug 14, 2016 · at 6:32
Raj Bhaskar, founder and CEO of Hurdlr, discusses the business model and monetization timeline for his financial tracking app with Nathan Latka.
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“So eventually so in the fall, we're going to turn revenue on. We're actually pre revenue right now. And we've been testing out models and we're turning that on in the fall and it'll be it's basically a mobile SAS business, right? So it'll be monthly, monthly or annual fee.”
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More from Raj Bhaskar
Bhaskar: Visual Homes sold to Yardi Systems for just under $50M
“Ah, less, a little less than that.”
Hurdlr built a real-time tax engine for all 50 states and DC
“And so we built, we actually built a real time income tax calculation engine for all 50 states in DC.”
Bhaskar: Hurdlr is strictly mobile-only with no desktop version available
“We're actually mobile only. It's not even mobile first. So we don't have a desktop product that we've made available.”
Bhaskar: Founders invested over $1.5M cash into Hurdlr pre-revenue
“All in cash wise has been quite a bit. It's a little over one and a half million plus a few of us don't take any compensation. For several years.”
Bhaskar: 60% to 70% of Hurdlr users are monthly active
“Very high percentage. I think it's like. 60 to 70%.”
Hurdlr only prompts upgrades after users hit verified dollar savings thresholds
“So what we're looking at is tying into, so our system tracks your savings through deductions, right? So we want to hit a certain mark that you save X amount of dollars. And once you hit that, then we'll ask you if you feel like you got value to upgrade.”