Assertion certainty 3/5 debate potential 1/5

Upselling drives 30% to 40% of LeadGenius's revenue growth

Prayag Narula · LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised · Dec 11, 2020 · at 13:35

LeadGenius founder Prayag Narula breaks down the company's expansion dynamics and customer growth sources.

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“I think upsell is a big part of our growth. I would say, you know 30 to 40% probably comes from upsell, if not more.”

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More from Prayag Narula

Disclosure
LeadGenius spends $20K to $25K to acquire each enterprise customer
“I think 20, 25,000 dollars is probably, ah, probably something we'll spend.”
Prayag Narula Dec 11, 2020 ▶ 6:49 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
Disclosure
LeadGenius contracts range from $2K monthly to seven-figure annual deals
“On the low end, anywhere between, you know, two to 3000 dollars a month on a high end, so that becomes, you know, what, like 30, 40,000 dollars a year on the high end, which a lot of our customers are, could be, you know, high six figures and even seven figure…”
Prayag Narula Dec 11, 2020 ▶ 2:59 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
Disclosure
LeadGenius targets an average contract value of $6K to $10K monthly
“I think five to 10 grand a month six or seven to 10 grand a month is probably used.”
Prayag Narula Dec 11, 2020 ▶ 3:27 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
Disclosure
LeadGenius's recent $13M funding round provides two to three years of runway
“Last round was thirteen million you know, that should last us, say, two to three years.”
Prayag Narula Dec 11, 2020 ▶ 9:04 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
Disclosure
LeadGenius maintains a net cash burn of $100K to $200K monthly
“A little over that somewhere between a 102 hundred..”
Prayag Narula Dec 11, 2020 ▶ 18:34 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
Assertion Not checkable as stated
LeadGenius spent $200K to $300K building its initial MVP
“It was probably about a few 100,000 dollars, like two or 300,000 dollars, but it wasn't that much.”
Prayag Narula Dec 11, 2020 ▶ 4:55 LeadGenius Hits $10m in Revenue, Growth Slow at 50% YoY Considering $25m Raised
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