Assertion certainty 4/5 debate potential 1/5

EasyWebinar reached 3,000 customers split between monthly and legacy annual plans

Casey Zeman · 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High · Jul 6, 2019 · at 9:21

Casey Zeman, founder of EasyWebinar, explains his customer breakdown and MRR composition to Nathan Latka.

0:00 / 0:17exact quote · 17.3s

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“We're at 3000 customers. Some of those people pay the 500 dollar so, I mean, we're at about 1500 customers this year at the new monthly price point, and then... And then the previous is still at about 500 to five 77.”

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The claim, plainly

EasyWebinar has approximately 3,000 customers in 2019, split evenly between 1,500 on new $100/month plans and 1,500 on legacy $500–$577/year plans.

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Mentioned

Casey Zeman EasyWebinar

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Disclosure

EasyWebinar's monthly subscribers churn after an average of just 3.5 months

“Right now, we've been looking at the monthly churn is about three and a half months.”

Casey Zeman Jul 6, 2019 ▶ 16:30 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Assertion Not checkable as stated

EasyWebinar customers pay an average of $100 per month

“Average customer per month is we get the middle package. We're at about a hundred bucks a month.”

Casey Zeman Jul 6, 2019 ▶ 4:06 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Assertion Not checkable as stated

EasyWebinar generated seven-figure revenue as a WordPress plugin before pivoting

“After two years and, you know, having seven figure years, we pulled it down, turned it SAS to be able to reshift.”

Casey Zeman Jul 6, 2019 ▶ 5:49 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Disclosure

EasyWebinar acquires new $100-per-month SaaS customers for just $50 to $75

“I'd say for acquisition of a new customer we're probably talking about like 50 to 75 dollars for a new customer acquisition.”

Casey Zeman Jul 6, 2019 ▶ 14:14 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Disclosure

EasyWebinar remains entirely bootstrapped without institutional funding

“Still bootstrapped.”

Casey Zeman Jul 6, 2019 ▶ 10:37 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Disclosure

EasyWebinar operates with just nine full-time employees and three freelancers

“We have about nine full-time, and then probably, you know, like three that are, you know, more of like freelancers who are doing some marketing stuff or content marketing and things like that for us.”

Casey Zeman Jul 6, 2019 ▶ 10:55 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

EasyWebinar reached 3,000 customers split between monthly and legacy annual plans

More from Casey Zeman

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