Illumineto Targets Individual Sales Reps Instead of Enterprises
Nick Caruso · EP 562: Illumineto Raised $700k raised, Passes 100 Customers with DC Team with CEO Nick Caruso · Feb 6, 2017 · at 2:32
Nick Caruso, founder and CEO of Illumineto, describes the startup's bottom-up go-to-market strategy to host Nathan Latka.
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“And we've got a very unique business model where we're focusing on the individual sales rep, not the actual company themselves.”
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More from Nick Caruso
Caruso: Illumineto achieved break-even profitability within six months of launch
“But I can tell you that we're profitable at this point. So we're breaking, you know, we're breaking even profitable.”
Caruso: Illumineto reports zero paying customer churn over its first six months
“Our churn rate over paying customers right now is surprisingly zero. We haven't had a single paying customer drop off yet.”
Caruso: Cash discounts fail to incentivize SaaS user virality and referrals
“They initially were giving dollar discounts to users to do a referral, and they found out that that wasn't working at all, and we've had the exact same experience. You know, if we said, oh, we'll give you five dollars off if you refer someone, that didn't real…”
Caruso: Illumineto has over 1,000 users across 500 companies
“So we have about over a thousand customers signed up right now. That represents over 500 different logo companies themselves.”