Ghosh: Rwango's standard beacons reach 80 feet, specialized units reach 500 meters
Debapriyo Ghosh · 1032 How Indian RetailTech CEO Is Attacking Market with Tags · May 22, 2018 · at 5:01
Debapriyo Ghosh, founder of retail tech startup Rwango, explains the hardware signal ranges of his company's beacons to Nathan Latka.
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“Around 80 feet is our tested range. You know, we can assure that it go works up to 80 feet. Although we have a, you know, special beacons which have antennas where we have extended the range up to half a kilometer for certain specific, special use cases. But yeah, generally the off-the-shelf beacons that we sell have around 80 feet as range.”
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“And we are the only guys in the world who do wifi based proximity marketing.”
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“So, Bluetooth and Wi-Fi, because Wi-Fi, most people keep Wi-Fi enabled on their phones, so the reach of for proximity marketing with a technology like ours is 10 times greater.”
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“I think so. I think so. There will obviously be corner cases and usability issues, but I think it definitely is the way forward.”
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“I hear from guys there that they're using Bluetooth as well as Wi-Fi. Bluetooth for near-field communications or, you know, communications that need much more granularity and Wi-Fi for a little far away communication.”