Ghosh: Wi-Fi beacons achieve 10x reach because users leave Wi-Fi on
Debapriyo Ghosh · 1032 How Indian RetailTech CEO Is Attacking Market with Tags · May 22, 2018 · at 5:36
Debapriyo Ghosh, founder of retail tech startup Rwango, explains why incorporating Wi-Fi into proximity beacons drastically expands shopper reach.
0:00 / 0:10exact quote · 10.5s
720p mp4 · rendered on demand · StarZero watermark
“So, Bluetooth and Wi-Fi, because Wi-Fi, most people keep Wi-Fi enabled on their phones, so the reach of for proximity marketing with a technology like ours is 10 times greater.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Debapriyo Ghosh
Ghosh: Rwango is the only Wi-Fi proximity marketing company globally
“And we are the only guys in the world who do wifi based proximity marketing.”
Ghosh: Amazon Go cashierless model is the way forward for retail
“I think so. I think so. There will obviously be corner cases and usability issues, but I think it definitely is the way forward.”
Ghosh: Amazon Go relies on Bluetooth for proximity and Wi-Fi for range
“I hear from guys there that they're using Bluetooth as well as Wi-Fi. Bluetooth for near-field communications or, you know, communications that need much more granularity and Wi-Fi for a little far away communication.”
Ghosh: Rwango is actively considering holding an Initial Coin Offering
“We are looking into it very actively. But you know, it all depends.”