Kossack: Aspireship Generates $275 per Active User on a $20 CAC
Corey Kossack · Raising $6m Now? Software Platform Helps 70 SaaS Companies Hire Sales Reps · Mar 31, 2022 · at 3:34
Corey Kossack is the founder and CEO of Aspireship, a SaaS sales talent marketplace. He explains the company's unit economics to Nathan Latka.
0:00 / 0:14exact quote · 14.8s
720p mp4 · rendered on demand · StarZero watermark
“So it currently costs us about 20 bucks to get an active user, and within a 120 days at least over the last 12 months, we've averaged 275 dollars per active user.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Corey Kossack
Kossack: Talent marketplaces grow primarily through candidate network effects
“I'm actually more interested in the candidate side because it's a network driven business. So as more candidates come in they attract more candidates and then attract more companies.”
Kossack: SaaS buyers are binary on paying rather than price sensitive
“It's basically, I think most SAS companies and people that look at this, they're either willing to pay something or they're willing to pay nothing. It's less about, ooh, that's too expensive. That's too pricey.”
Kossack: Remote SaaS SDR comp typically sits between $60K and $80K
“50 to 65 K on a base and, you know, 10 to 20 K in a variable. So you're looking at, you know, 60 to 80 is, you know, all in is, is typically what you're gonna see.”
Kossack: Aspireship Operates at Around 80% Gross Margin
“It's actually like a 80% gross margin business.”