Kim: Sendlane sales reps average $8,600 ACV on closed deals
Jimmy Kim · SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing · Oct 2, 2020 · at 17:20
Jimmy Kim, CEO of Sendlane, details contract sizing and sales metrics during an interview with Nathan Latka.
0:00 / 0:05exact quote · 5.2s
720p mp4 · rendered on demand · StarZero watermark
“The sales team right now is running about 8600 dollar ACV right now on their closed deals.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jimmy Kim
Kim: Content creator customers churn faster and have smaller deal sizes
“What we were serving before, like a lot more of the content creator space. It was just a more difficult mark to find. And we found that the size of these customers tended to be much smaller. So you would have to get more velocity. Under your belt in order to d…”
Kim: Equity suits acquisitions while debt better finances headcount growth
“If I wanted to go buy a bunch of companies and start acquiring for companies, then I'd probably go take a raise out, right? Because that makes sense. But if I'm looking to grow the company and start adding head count, I think it's much easier to take in 500 50…”
Kim: Sendlane pays sales reps 40% of first month or 5% annually
“If they come in monthly, they get 40% of the first month's payment and then they bring them annually to get five percent of the Entire annual chunk.”
Kim: Sendlane converts 60% of sales demos into closed deals
“We've been on pace right now. We're closing 60% of our demos. So, when we get on a demo we'll close at 60%.”
Kim: Sendlane infrastructure ownership eliminates per-email sending costs
“We own our own infrastructure, so we don't care. It doesn't actually cost us more money to send more emails out outside of simple server usage.”
Kim: Sendlane cut CAC 3x by promoting educational content over product demos
“Instead of going out and trying to advertise the product or advertise the demo, we started advertising content, really high value, good content, actionable. And basically we were able to drive our cost per acquisition down by
Almost three X.”