Disclosure certainty 4/5 debate potential 1/5

Beans targets 50.1% control while allocating 20.5% of equity for fundraising

Eric Beans · 776: TextingBase Shares Margins, Cap Table, Valuation, More · Sep 8, 2017 · at 13:34

Eric Beans, founder of TextingBase, breaks down his cap table and equity targets with Nathan Latka.

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“You know, I've kind of set my minimum at 50.1. I know it's fairly useless because you have voting shares and you can keep control that way. So, so I'm aware, but that's sort of my target. I have about 20.5% of the company available for a capital raise right now, and the rest is allocated to investors and the people that are building the product. Everybody building the product owns part of the part of the product.”

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Assertion Not checkable as stated
Beans: TextingBase is approaching 500 customers
“We're approaching 500.”
Eric Beans Sep 8, 2017 ▶ 3:55 776: TextingBase Shares Margins, Cap Table, Valuation, More
Assertion Not checkable as stated
Beans: TextingBase generates $20K to $25K in MRR
“It's in that area. That's a very solid Virginia tech math.”
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Disclosure
Eric Beans: TextingBase has raised $262,000 in outside capital
“262,000 dollars.”
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Beans: Former AOL COO Kimberly Partoll invested in TextingBase
“You know, we have the former COO of AOL is, is one of our investors.”
Eric Beans Sep 8, 2017 ▶ 4:51 776: TextingBase Shares Margins, Cap Table, Valuation, More
Assertion Not checkable as stated
TextingBase marks up $0.006 wholesale SMS costs to $0.04 per text
“If our cost per message is about a .6 of a penny and we're charging four cents a penny you know, that's kind of a text. Four cents a text.”
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Assertion Not checkable as stated
Beans: TextingBase committed to $12,000 annually with Twilio for volume pricing
“That's our minimum. That's just our 12,000 dollars a year is what we've committed to Twilio.”
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