TextingBase marks up $0.006 wholesale SMS costs to $0.04 per text
Eric Beans · 776: TextingBase Shares Margins, Cap Table, Valuation, More · Sep 8, 2017 · at 6:02
Eric Beans, founder of TextingBase, breaks down the unit economics and message-level gross margins of his SMS marketing SaaS platform.
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“If our cost per message is about a .6 of a penny and we're charging four cents a penny you know, that's kind of a text. Four cents a text.”
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More from Eric Beans
Beans: TextingBase generates $20K to $25K in MRR
“It's in that area. That's a very solid Virginia tech math.”
Beans: Former AOL COO Kimberly Partoll invested in TextingBase
“You know, we have the former COO of AOL is, is one of our investors.”
Beans: TextingBase committed to $12,000 annually with Twilio for volume pricing
“That's our minimum. That's just our 12,000 dollars a year is what we've committed to Twilio.”
Beans: TextingBase reduced CAC from $28.47 to $18 via proprietary data
“It's gone from about 28 dollars and 47 cents down to 18 dollars in that range. And mostly because we started compiling our own data, you know, it was a real push of mine to get our own data so we didn't have to, you know, pay a penny of an email.”