Checked uses a PLG model where creating tasks requires paid subscriptions
Tom Erik von Krogh-Martinsen · 1665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams · Feb 14, 2020 · at 4:18
Tom Erik von Krogh-Martinsen, founder and CEO of Checked, explains the product mechanics driving viral adoption among construction subcontractors.
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“So when you give a check task to someone, you actually give them a link, which is to the software. So to communicate with you on that task, you will need to download the application, but it's free to download it. It's free to communicate with those who give you the task. But if you want to make your own tasks and your own products, then you have to have a subscription yourself to make your own projects.”
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More from Tom Erik von Krogh-Martinsen
Von Krogh-Martinsen: Every SaaS pricing model is always wrong for someone
“There's one thing I learned about price models and that's no matter what you do with it, it's always wrong for someone.”
Checked prices its software per department rather than per user seat
“So right now the, we don't care about how many users you have or how many projects you have. We are basing it on on the company or the departments in the company. So if you have three departments with different organization numbers, then it's three licenses. S…”
Checked nearly doubled its monthly revenue from $25k to $50k year-over-year
“A year ago, we were at about half that. So we have almost doubled this year.”
Checked has spent approximately 10 million NOK in total capital
“And I would say that we have spent about ten million Norwegian crowners.”