Tom Erik von Krogh-Martinsen, founder and CEO of Checked, explains how the construction SaaS platform structures its subscription pricing.
0:00 / 0:28exact quote · 28.5s
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“So right now the, we don't care about how many users you have or how many projects you have. We are basing it on on the company or the departments in the company. So if you have three departments with different organization numbers, then it's three licenses. So it's mainly one license for companies above five users which is which is then about 40 400 USD. And there is one license if you're smaller, which is half the price.”
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More from Tom Erik von Krogh-Martinsen
Insight
Von Krogh-Martinsen: Every SaaS pricing model is always wrong for someone
“There's one thing I learned about price models and that's no matter what you do with it, it's always wrong for someone.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 5:001665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
AssertionNot checkable as stated
Checked nearly doubled its monthly revenue from $25k to $50k year-over-year
“A year ago, we were at about half that. So we have almost doubled this year.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 5:461665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
Disclosure
Checked has spent approximately 10 million NOK in total capital
“And I would say that we have spent about ten million Norwegian crowners.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 7:371665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
Disclosure
Checked secured a 4M NOK loan with a 75% government guarantee
“So we just took a loan of four million Norwegian crowners and we wouldn't be able to do that without security. So there is the government program that actually stands for 75% of the security of that loan.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 8:411665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
AssertionNot checkable as stated
Checked sees newer clients expand their monthly spend by 50%
“So we see more and more clients now. Going from 4000 Norwegian a month and up to 6000 Norwegian a month. So that's about like a 50% increase on the newer clients now.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 12:461665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
AssertionNot checkable as stated
Checked achieves a six-month payback period on customer acquisition costs
“So I think our, I think we are breaking even on a client after six months.”
Tom Erik von Krogh-MartinsenFeb 14, 2020▶ 13:361665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
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