Domartini: The NFL is Cleeng's largest customer
Gilles Domartini · Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks · Jun 20, 2024 · at 1:45
This episode carries Gilles Domartini's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Gilles Domartini, founder of subscriber retention SaaS platform Cleeng, outlines the company's enterprise customer base during a keynote presentation.
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“Our largest client is actually the NFL in the US.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Gilles Domartini
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“By becoming customer centric, we are moving, to my liking at least, way too much as a solution integrator, system integrator type of company.”
Raising venture capital almost killed Cleeng
“How the fundraising almost killed us. That's literally what happened at that moment. We raised money. We were super happy, but actually it turned out not to be the best best choice in our life.”
A VC investor demanded an exit one year after funding Cleeng
“One of the investors, the one that came in actually in 18 we are facing a few challenges in in 19, and they tell us, look guys we'd like to do an exit at the time where we started to spend like crazy.”
Relying on investors creates the wrong organizational behavior
“I don't want anymore to rely on investors because it creates the wrong behavior as you build your organization.”
Domartini: Software is easy to stretch across verticals, but sales is hard
“It's easy to stretch a software
but actually it's hard to stretch the sales and to stretch the experience and just, and the marketing and this type of activities.”
Domartini: Tiered pricing eliminates renegotiation friction when clients overperform
“Big benefit of this is that you don't need to renegotiate a contract if your client is overperforming. This is always a huge amount of time and a bit of frustration, frustration also was for the client because he's overperforming. And now he's saying, oh, but …”