Kokakar: Billbooks launched in 2011 charging $0.50 per invoice sent
Sagar Kokakar · BillBooks Invoicing Tool Hits 5,000 Paying Customers, Bootstrapped · Aug 10, 2020 · at 6:25
Sagar Kokakar, founder of invoicing platform Billbooks, explains the company's early unit economics and original pricing model to Nathan Latka.
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“The initial books you mentioned about the revenue model the key was to keep it very economical, and it was a pay-per-use model, so we used to charge 50 cents per invoice sent when we launched back in 2011, instead of per user per month.”
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“I, yeah, we do not intend to raise money for bill books going forward. Hopefully I mean, never say never, but we've got a very firm kind of goal structure the product development structure that we have in place. And we kind of, we know that where we want to go…”
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“So our plans start from about seven 95 and they go on to about 29 95. It's still below the market price at the moment and an average customer would spend anywhere between 15 and 20 dollars.”