Crazy Lister scaled monthly paid acquisition spend to $15,000
Victor Levitin · 693: How to 3x SaaS Revenue in 8 Months from $25k to $85k · Jun 17, 2017 · at 14:00
Crazy Lister CEO Victor Levitin details the growth of their monthly advertising spend as performance data gave the team more confidence.
0:00 / 0:15exact quote · 15.7s
720p mp4 · rendered on demand · StarZero watermark
“Actually, when we began, our budget for this was 5000 a month. And over the months when we became more and more confident about this job and the data brought in, So we raised it to seven, then to 10, and now it's 15.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Victor Levitin
Levitin argues raising a large VC round forces non-organic growth
“Raising a VC, a big VC round will not be healthy for us. It will put some pressure on the company, which will kind of push us into growing in a non-organical way, because we've built this very delicate balance between the team members and how we grow.”
Levitin tells founders to build SaaS because other models do not compound
“12 years ago, start with SaaS. Everything else does not compound.”
Levitin says Crazy Lister completely failed at Facebook paid acquisition
“We could not succeed with anything on Facebook, no matter how focused were we in our targeting.”
Levitin says cohort analysis shows highest-paying customers retain best
“And we understood, I mean, by studying the churn cohorts, we understood that the best customers by far are the highest paying customers.”
Agencies failed, but an in-house expert cracked paid acquisition ROI
“Until like six months ago, I was under the impression that it is not possible to have a positive ROI on on paid acquisition. Cause I've never seen it in, this is my first, second company and I've never seen it work. And we we've tried external agencies. We've …”
Scaling ad spend within the eBay seller niche will degrade CAC
“We are laser focused on making the lights of eBay seller much easier, but you know, there's an X amount of eBay sellers out there. So yeah, Even if you want to pour in more money, we will lose the focus in terms of conversion. I mean, our CAC will go up. So we…”