Sue Zimmerman discusses her lead magnet funnel metrics with Nathan Latka.
Assertion Not checkable as stated
Zimmerman: Facebook ads do not convert directly to $997 course
“We are not finding a huge conversion to the nine 97 directly from a Facebook ad per se, but we send them to one of our smaller eBooks and build and take them through this.”
Assertion Not checkable as stated
Zimmerman's first business, Box Rebellion, reached $1 million in revenue
“At the time, I just didn't have that when I started my first million dollar business, Box Rebellion.”
Assertion Not checkable as stated
Zimmerman: Sold 67 InstaResults Courses at $997 and 300+ at $197
“The 67 courses were sold since last October, and prior to that, just want to put this in perspective, because we've been selling courses for two years, we've sold over 300 in total when it was at that one 97 price point. So the 67 has come from the nine 97 pri…”
Disclosure
Zimmerman: Most $997 course buyers purchase after seeing her speak or meeting her
“Most people that have purchased the course, and I'm going to be very transparent here, has, have purchased it after meeting me, hearing me talk on a podcast, or more importantly, seeing me on stage, and kind of swarming at me after I get off stage, and they wa…”
Assertion Not checkable as stated
Zimmerman's email list has over 21,000 subscribers
“Which our list is a little over 21,000.”
Assertion Not checkable as stated
Ready Set Gram launch achieved 7% conversion and 368 sales
“We launched that in June, Nathan, and we had a seven percent conversion and 368 sales came in just from the launch.”