Mazur: 40 million US men under 5'8" struggle to find clothes
Steven Mazur · EP 336: Ash and Anvil Sells Clothes To Short Guys, 25% Ecommerce Re-Order Rate · Jun 25, 2016 · at 2:15
Steven Mazur, co-founder of Ash and Anvil, outlines the market opportunity for an apparel brand tailored to shorter men.
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“There's forty million adults in our country that are five and below. That's a third of men that have trouble finding clothes that fit well.”
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More from Steven Mazur
Mazur: Ash and Anvil's landed cost is $20 to $25 per shirt
“Our pricing at low volume is anywhere from 20 to 25 dollars to get the shirts to our door.”
Mazur: Ash and Anvil operates at 50% to 55% gross margin
“Closer to 55 once you, especially once you add everything else, like that packaging fulfillment, but about a 50%, 55% margin at this point with that lower volume.”
Mazur: Ash and Anvil sold out initial 1,000 shirts in five weeks
“Our first round of shirts that we ordered that ended up selling out in five weeks, that was a thousand units.”
Mazur: Ash and Anvil held a 25% reorder rate while sold out
“We ended up selling out in our first five weeks, we sold out of inventory in January, and we're just now getting our next batch in a couple weeks. So, we've been sold out for a few months, and even with being sold out and only taking pre-orders now, we still h…”